There are so many factors to consider when considering how much a website costs. In this article, I am going to run you through some of the main areas of why it’s important to have a website that functions and looks top notch! We develop various brands and in turn they see results with increased sales and conversions.
The Website Brief
First thing’s first. The website project needs to have a project spec. We need to understand exactly what it is you are looking for. This varies from client to client and will be the driving force behind the entire project, which is why it is so important.
- Background of your business
- Who your competitors are
- Who your target audience is
- 3 websites you like, and why you like them
- 3 websites you don’t like, and why you don’t like them
Sitting alongside the brief stage of a project, there is, in a sense, quite a simple question to ask. Does your website need to be eCommerce? Do you need to sell products online?
Most eCommerce websites follow a very similar format. This is because there is a standardised process for buying products online. So much so that areas like the checkout and account use the same framework that we have created from the ground up.
It is a similar story for Shopify as well. They are so confident in their checkout process that it is used across all of their websites, and cannot be adjusted.
Additional factors may come into play depending on the type of product the client is looking to sell online. It may be that custom data needs to be stored for each product purchase, or specific shipping rules need to be setup.
All of this will be discovered in the brief stage. And as a quick note at this stage in the article, eCommerce websites will generally cost more than a non eCommerce website.
Once the brief has been agreed upon, the design is the next phase. The client generally only sees the finished product from this stage, but it is everything before that where the value lies.
The journey of the design phase isn’t always a linear process. The client’s feedback can fluctuate this process. It is common practice for designs to end up with multiple variations. Wireframes, Research, UX, Workshops etc. This all needs to be considered in the budget.
How much do web designers cost? We can’t give you a day rate that every agency uses. Some are cheaper than others. Some offer better quality than others. So it all depends on what you want / need / can afford. As a guide, you could get somebody to whack out a website for £300 but there’s the saying ‘you get what you pay for’ and the solution wouldn’t be a good one.
As an indicator of what web designers typically cost’s we have laid out a guide. Of course this is an estimate but this is typical of most agencies and freelancers.
Offshore web agency: £10 – £25 per hour
Freelance web designer: £25 – £75 per hour
Small web agency: £50 – £100 per hour
Large web agency: £100 – £300 per hour
If you’re looking at these figures and thinking it’s expensive, please remember that it’s a professional service, a talent if you will – some people have spent 20 years learning their trade and can deliver a great solution in a quicker time than an amateur can deliver. You’re paying for the expertise and service, not just the time spent on the project.
Build and Web Functionality
More often than not, the build is the biggest chunk of work. Broken down, this can be split up into three phases. Development, Testing, and Deployment.
The majority of work here, again, isn’t seen by the client. But this is where the value of the service is.
For websites built around flexible CMS frameworks, development will be completely bespoke per project. This can vary the build time per project greatly.
Frameworks that have restrictions such as Shopify are sometimes a much more time and cost effective route to go down when the client isn’t looking for much customisation. Platforms like that usually have a very active and expansive app/plugin store. But it is always worth noting that these are third-party and come with their own rules and restrictions.
When it comes to testing, there are certain procedures we follow for this. As we have been in this industry for over 10 years, we know exactly what to look for when debugging. Using our own framework which is tweaked and enhanced on a regular basis helps to reduce the amount of testing required also. It is steps like this which can be time and cost effective when using an agency like ourselves, over a freelancer.
Website Cost Conclusion
You came to this page looking to find out the answer to how much does a website cost? I hope this have given you a bit more of an insight into the cost of a website. There are so many considerations and variables for how much a website costs, to which, being in this industry for so long has given us great experience in. And I hope it is clear to see that the question we initially asked does not have a straight forward answer!